Pinterest Business Model Canvas

This online scrapbook/ idea pin up board has really taken off in the past few years.  This site allows users to post ideas and "pin" others posted ideas for later use.  Users can search for different topics including weddings or cooking and pull up hundreds of creative ideas posted by others.  According to an article found on cnbc.com (http://www.cnbc.com/id/100546966) Pinterest recently rolled out a new feature of Pinterest Web Analytics that raised $200M from investors.  It is said that they are now worth $2.5B.  Even though Pinterest does not charge for its service to users they are making money through investments.  Pinterest has minimal fixed costs.  This new feature of tracking web anayltics is a step in the direction of charging for advertisements.  It was reported that they has 30 million unique visitors in January of 2013 making them the 38th most view website in the US.

The Canvas that I put together is showing that they have very few fixed costs and currently very little revenue potential.  If they are to start charging for advertisement this canvas will surely change.  They have the potential to make a lot of money off of business advertisements with as much traffic as they get.